Jack and Friends Jerky: ad concepts

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Jack and Friends Jerky

Sponsored · Exhibit 01 · Three Flavor Menu

Tomato and poblano. Sweet barbecue. Ginger teriyaki.

The Variety Pack puts individual 2.2 oz bags of Jack & Tom, Jack & Barb and Jack & Teri in one order. All three are vegan jerky made from jackfruit, so you can try every flavor before picking a favorite.

Order the Variety Pack and taste all three.

Pick your jerky friend

Variety Pack

Jack & Tom: tomato and poblano pepper
Jack & Barb: sweet barbecue
Jack & Teri: ginger teriyaki
Vegan jackfruit jerky

JACKANDFRIENDSJERKY.COM

Taste All Three Flavors

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Format: Menu-card split, product photo
Persona: Snackers who can't pick one flavor and want to try all of them
Reason to buy: Three flavors to try
Funnel stage: Top of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. A menu layout makes three flavors scannable in one glance.

Tests. Tests whether flavor variety beats a single-flavor pitch.

Jack and Friends Jerky

Sponsored · Exhibit 02 · Free Shipping Tom

Poblano kick, free shipping over $50.

Jack & Tom is jackfruit, poblano peppers, tomato paste and pea protein, with up to 15 grams of protein per bag. Add another friend to your cart and U.S. orders over $50 ship free. Pick your second flavor now.

Add your favorite friend to your cart.

FREE shipping

Free shipping over $50

on all U.S. orders over $50!

JACKANDFRIENDSJERKY.COM

Free U.S. Shipping Over $50

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Format: Offer on product photo
Persona: U.S. shoppers who are one flavor short of free shipping
Reason to buy: Free U.S. shipping
Funnel stage: Bottom of funnel
Product: Jack ＆Tom
Lands on: Landing page

Why it should work. The shipping threshold gives a ready reason to add a second flavor.

Tests. Tests the free-shipping seal as a bottom-funnel nudge.

Jack and Friends Jerky

Sponsored · Exhibit 03 · Ingredient Collage

Vegan jerky, top 9 allergen-free.

Jack & Friends crafts jackfruit jerky that is vegan and top 9 allergen-free, with up to 15 grams of protein and 9 grams of fiber per bag and no added sugar. The main ingredients are jackfruit and pea protein, plus signature spice blends.

Jackfruit, pea protein and spices. That's the base.

Claim to confirm with brand: Claim to confirm with brand

Jackfruit

Pea protein

Spices

Jackfruit. Pea protein. Spices.

All natural ingredients

JACKANDFRIENDSJERKY.COM

Vegan, Top 9 Allergen-Free

Learn More

Format: Three-photo collage
Persona: Shoppers managing dietary restrictions for themselves or family
Reason to buy: Vegan, top 9 allergen-free
Funnel stage: Top of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. Three ingredient photos explain the product without a product title.

Tests. Tests ingredient-first creative against flavor-first creative.

Jack and Friends Jerky

Sponsored · Exhibit 04 · Teri Label Chips

Ginger teriyaki, with a label you can read.

Jack & Teri blends sweet and savory teriyaki notes with a touch of ginger for a bright and warm finish. It starts with jackfruit, date syrup, pea protein, lime juice and shiitake mushroom powder, then garlic, onion, salt and spices.

Sweet, savory, and a little ginger.

Read the Teri label

1Jackfruit
2Date syrup
3Pea protein
4Lime juice
5Shiitake mushroom powder

JACKANDFRIENDSJERKY.COM

Meet Jack & Teri

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Format: Product photo, ingredient chips
Persona: Label readers who love teriyaki and want a plant-based jerky
Reason to buy: Three flavors to try
Funnel stage: Middle of funnel
Product: Jack＆Teri
Lands on: Landing page

Why it should work. Ingredient chips answer the first question a label reader asks.

Tests. Tests whether a visible ingredient list lifts middle-funnel clicks.

Jack and Friends Jerky

Sponsored · Exhibit 05 · Tom Protein Hero

Up to 15 grams of protein per bag. All plant.

Jack & Tom has 7g of protein per serving and 15g per bag. Each bag is vegan jerky made from jackfruit, with up to 9 grams of fiber and no added sugar. Poblano peppers, tomato paste and pea protein carry the flavor.

Protein you can snack on.

Up to 15 grams, per bag

Up to 15

grams of protein per bag

JACKANDFRIENDSJERKY.COM

15g Protein Per Bag

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Format: Product hero
Persona: Gym bag and desk drawer snackers who keep an eye on protein
Reason to buy: Protein and fiber
Funnel stage: Middle of funnel
Product: Jack ＆Tom
Lands on: Landing page

Why it should work. One big number is the fastest way to show the protein claim.

Tests. Tests a number-led hero against a flavor-led hero.

Jack and Friends Jerky

Sponsored · Exhibit 06 · Barb Full Bleed

Sweet, tangy, with hints of smoky notes.

Jack & Barb is our sweet barbecue jerky: jackfruit, date syrup, tomato paste, pea protein and apple cider vinegar. It is sure to satisfy lovers of traditional BBQ flavors, and there is no meat in the bag.

Meet the BBQ friend.

Sweet barbecue

Barbecue, minus the meat

JACKANDFRIENDSJERKY.COM

Sweet Barbecue Jackfruit Jerky

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Format: Full-bleed photo
Persona: BBQ lovers curious about plant-based snacks
Reason to buy: Three flavors to try
Funnel stage: Top of funnel
Product: Jack＆Barb
Lands on: Landing page

Why it should work. A barbecue promise is an instant hook for meat-eaters.

Tests. Tests flavor-contrast hooks on cold audiences.

Jack and Friends Jerky

Sponsored · Native 01 · First Order Notes

Notes app, before my first order:

Try all three flavors. Check the discount on the 12 pack. Get past $50 for free shipping. The Variety Pack covers the first line: individual 2.2 oz bags of Jack & Tom, Jack & Barb and Jack & Teri in one order.

Check, check, check. Order sent.

Notes

My first-order checklist

Try all three flavors
Discount on the 12 pack
Grab and go bags
Free shipping over $50

JACKANDFRIENDSJERKY.COM

Build Your First Order

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Format: Notes app over product photo
Persona: First-time buyers who plan the cart before they pay
Reason to buy: Free U.S. shipping
Funnel stage: Middle of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. A checklist in a notes app reads like a friend's plan, not an ad.

Tests. Tests native checklist format for first-order intent.

Jack and Friends Jerky

Sponsored · Native 02 · Family Chat Thread

Found a jerky the whole family can eat.

Our jackfruit jerky is vegan and top 9 allergen-free, with up to 15 grams of protein and 9 grams of fiber per bag. Three flavors, so everyone at the table gets a favorite and nobody has to share one bag.

Send this to the snack person.

Claim to confirm with brand: Claim to confirm with brand

Sam

Found a jerky we can all eat

Wait, jerky? What is it made from?

Jackfruit. Plus pea protein and spices.

JACKANDFRIENDSJERKY.COM

Inclusive Vegan Jerky

Learn More

Format: Message thread with photo
Persona: Parents packing snacks for a mixed-diet household
Reason to buy: Something for everyone
Funnel stage: Top of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. A chat between two people is the most native format for a share.

Tests. Tests household-inclusion messaging.

Jack and Friends Jerky

Sponsored · Native 03 · Barb Versus Tom

Poll time: Barb or Tom?

Jack & Barb is sweet and tangy with hints of smoky notes. Jack & Tom brings tomato paste and poblano peppers. Vote, then settle it with the Variety Pack, which has individual 2.2 oz bags of each flavor.

Tell us which friend wins.

Sweet barbecue or poblano kick?

Jack & Barb: sweet barbecueJack & Tom: poblano kick

JACKANDFRIENDSJERKY.COM

Vote: Barb Or Tom

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Format: Stories poll
Persona: Flavor debaters who answer food polls in stories
Reason to buy: Three flavors to try
Funnel stage: Middle of funnel
Product: Jack＆Barb
Lands on: Landing page

Why it should work. A poll invites a tap and splits the audience by flavor taste.

Tests. Tests which flavor leads engagement.

Jack and Friends Jerky

Sponsored · Native 04 · Sunday Camera Roll

Sunday night camera roll. Yes, that is jackfruit.

Not vegan, but eating less meat? One of our reviewers loves beef and venison jerky, has tried plenty of plant-based alternatives, and says this is the one that satisfies the meat craving.

Meatless, and still a jerky.

RecentsSunday
eveningEdit

Yes, it's jackfruit

JACKANDFRIENDSJERKY.COM

Jackfruit Jerky, Vegan

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Format: Camera-roll share
Persona: Meat-reducers who tried plant-based jerky before and were let down
Reason to buy: Satisfies the jerky craving
Funnel stage: Top of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. A camera-roll share feels personal and carries a real reviewer's point.

Tests. Tests review-based messaging for meat-reducers.

Jack and Friends Jerky

Sponsored · Meme 01 · Drake Protein Bar

Ready to put down that protein bar?

Too many snacks make you give up something: high protein but not allergen-free, or plant-based but inconvenient. Our jackfruit jerky is vegan, top 9 allergen-free, with up to 15 grams of protein per bag.

Swap one snack and see.

Protein bar out, jerky in

Drake Hotline Bling meme about Jack and Friends Jerky

Another protein bar

Jack & Barb jackfruit jerky

JACKANDFRIENDSJERKY.COM

Put Down The Protein Bar

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Format: Meme template, product swapped in
Persona: Protein bar regulars ready for a different snack
Reason to buy: Protein and fiber
Funnel stage: Top of funnel
Product: Jack＆Barb
Lands on: Landing page

Why it should work. Category contrast in a familiar format.

Tests. Tests protein-bar contrast without naming a competitor.

Jack and Friends Jerky

Sponsored · Meme 02 · Distracted By Teri

Eyes on the ginger teriyaki.

Jack & Teri blends sweet and savory teriyaki notes with a touch of ginger. Each bag is vegan, top 9 allergen-free, with no added sugar. Your usual snack may notice you looking, and that's fine.

No judgment. Just flavor.

Me, my snack, and Jack & Teri

Distracted Boyfriend meme about Jack and Friends Jerky

Jack & Teri ginger teriyaki

My usual snack

JACKANDFRIENDSJERKY.COM

Try Ginger Teriyaki

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Format: Meme template, product swapped in
Persona: Snackers loyal to one familiar flavor who are open to a twist
Reason to buy: Three flavors to try
Funnel stage: Top of funnel
Product: Jack＆Teri
Lands on: Landing page

Why it should work. A humorous way to introduce one flavor to a loyal snacker.

Tests. Tests flavor-switching humor.

Jack and Friends Jerky

Sponsored · Meme 03 · Two Buttons Flavors

Two flavors, one very stressed customer.

Jack & Barb is sweet and tangy with smoky notes. Jack & Tom brings tomato paste and poblano peppers. The Variety Pack ends the argument with individual 2.2 oz bags of each, plus Jack & Teri.

Stop sweating. Get all three.

Can't pick? Try all three

Two Buttons meme about Jack and Friends Jerky

Jack & Barb

Jack & Tom

Me, choosing a flavor

JACKANDFRIENDSJERKY.COM

Variety Pack, Three Flavors

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Format: Meme template, product swapped in
Persona: Indecisive snackers staring at a flavor list
Reason to buy: Three flavors to try
Funnel stage: Middle of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. Indecision is relatable and the pack is the answer.

Tests. Tests humor for the Variety Pack.

Jack and Friends Jerky

Sponsored · Meme 04 · Expanding Snack Brain

Snack bar. Meat jerky. Jackfruit jerky. Free shipping.

Our jackfruit jerky is vegan, top 9 allergen-free, with no added sugar. The Variety Pack gets you all three flavors, and our online store ships free on all U.S. orders over $50, so a full cart pays off.

Skip the shipping charge.

Four levels of snacking

Expanding Brain meme about Jack and Friends Jerky

Snack bar

Meat jerky

Jackfruit jerky

Jackfruit jerky, shipped free over $50

JACKANDFRIENDSJERKY.COM

Ships Free Over $50

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Format: Meme template, product swapped in
Persona: Bargain-minded snackers building a bigger cart
Reason to buy: Free U.S. shipping
Funnel stage: Bottom of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. The last level carries the shipping offer.

Tests. Tests humor with an offer for bottom-funnel.

Jack and Friends Jerky

Sponsored · Meme 05 · Texture Debate Sign

Vegan jerky can have a real jerky texture.

One of our reviewers says the texture surprisingly mimics real beef jerky, but less chewy, with a bright pop of ginger. Our jackfruit jerky is vegan, top 9 allergen-free and has no added sugar.

Prove us wrong with a bag.

Vegan jerky can have real texture

Change My Mind meme about Jack and Friends Jerky

Vegan jerky can have real jerky texture

JACKANDFRIENDSJERKY.COM

Texture Skeptics Welcome

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Format: Meme template, product swapped in
Persona: Skeptics of plant-based jerky who care about texture
Reason to buy: Texture like real jerky
Funnel stage: Middle of funnel
Product: Jack＆Teri
Lands on: Landing page

Why it should work. Challenges the biggest objection to plant-based jerky.

Tests. Tests objection-handling on texture.

Jack and Friends Jerky

Sponsored · Meme 06 · Grand Snack Plan

The plan: order the Variety Pack.

Individual 2.2 oz bags of Jack & Tom, Jack & Barb and Jack & Teri, all vegan jackfruit jerky. Taste each one, pick a favorite, then watch it disappear. One reviewer says they'll probably eat an entire bag tonight.

Yes, you can order again.

Step four: same as step three

Gru's Plan meme about Jack and Friends Jerky

Order the Variety Pack

Taste Tom, Barb and Teri

Finish the whole bag of Tom

JACKANDFRIENDSJERKY.COM

The Variety Pack Plan

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Format: Meme template, product swapped in
Persona: Snack-drawer repeat offenders who love a sampler
Reason to buy: Three flavors to try
Funnel stage: Top of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. The twist repeats just like a real snack habit.

Tests. Tests a humor angle for the sampler.

Jack and Friends Jerky

Sponsored · Meme 07 · Buff Jackfruit Doge

Jackfruit jerky vs the usual protein bar.

Each bag of our jackfruit jerky is vegan and top 9 allergen-free while still a good source of protein and fiber with no added sugar. A grab and go option for people exploring meatless, high protein or low sugar diets.

Grab a bag, go.

Claim to confirm with brand: Claim to confirm with brand

Buff jackfruit, weak protein bar

Buff Doge vs. Cheems meme about Jack and Friends Jerky

Jackfruit jerky: vegan, top 9 allergen-free

Same old protein bar

JACKANDFRIENDSJERKY.COM

Grab And Go Jackfruit

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Format: Meme template, product swapped in
Persona: Meatless and low-sugar snackers who are always on the move
Reason to buy: Vegan, top 9 allergen-free
Funnel stage: Middle of funnel
Product: Variety Pack
Lands on: Landing page

Why it should work. Meme contrast against the usual protein bar.

Tests. Tests a strong-vs-weak contrast for dietary inclusion.

Jack and Friends Jerky