Jack and Friends Jerky, creator engine

Ten creators, one jackfruit jerky

Two creators go live each week for six weeks. Each posts seven videos a week on Jack & Friends, against a $1 cost per 1,000 views target.

creators live by week six: 10
creator videos a month at the full roster: 303
weeks from the first creator to the full roster: 5

Jack & Tom: one bag, one poblano bite

A creator opens a bag of Jack & Tom, takes a bite and says what the poblano does to the texture. She ends on the Variety Pack and the three flavors.

Illustrative post

Part 1 of 15

Summary

Creator engine summary
Roster	Ten creators, two added a week	Weeks live: 0, 2, 4, 6, 8, 10. Two creators a week for six weeks. Proposed.
Who	Food and snack creators, vegan or curious	Six personas, from the gym bag to the allergen-aware shopper, each matched to a Jack & Friends flavor.
Production	Seven videos per creator per week	Ten creators make 303 videos a month. Seven a week is Proposed; 303 is Calculated.
Pay	$500 base, $1,000 cap (Standard band)	Starter $300 base, $600 cap. Premium $800 base, $1,500 cap. All Proposed.
Bonus	$50 flat past 100,000 views	One bonus per creator per month, organic views only. Proposed.
Compliance	Claims sheet and category rule on every video	Creators quote only wording Jack & Friends already uses. No health outcomes, no allergen claims beyond the brand's own.
Category rule	Food: the brand's own words only	Protein, fiber and sugar are quoted as the site writes them, never rounded up, never extended to every flavor.
Goal	$1 cost per 1,000 views	Proposed target. The simulator starts at $5.74, so the gap is the work.
Report	Every Monday, creator by creator	Videos posted, views, cost per 1,000 views, the hook that won, the format that lost.
Decision	Your yes on the first two creators	Nothing is booked until you approve the claims sheet and the pay bands. Then the ramp starts.

Part 1 of 15, continued

The program in numbers

Creators live at full roster: 10; Proposed
Videos per creator per week: 7; Proposed
Creator videos a month: 303; Calculated
Base pay per creator: $1,000; Proposed
Bonus past 100,000 views: $50; Proposed
Bonus at the top cap of the highest band: $700; Calculated
Program cost a month, bonuses included: $10,050; Calculated
Views a month at the assumptions: 1.8M; Calculated
Cost per 1,000 views: $5.74; Calculated
Target cost per 1,000 views: $1; Proposed

Part 2 of 15

Track record

Former COO of Tabs. I built its creator program to 100M monthly social impressions, and the paid ad engine alongside it. The numbers below come from videos that program produced.

At Tabs I built the creator program to 100M monthly social impressions, with the paid ad engine alongside it. This is the same playbook pointed at vegan jackfruit jerky: many creators, one hook library, losers killed early. I have not run a food brand, so the claims sheet and the food rules below are where I would lean on your team first.

monthly social impressions at Tabs: 100M+
views on one reel: 17.7M
views on one video: 8M
views on one video: 6.5M

Part 3 of 15

Why now

8
Reviews on the page
The page shows eight reviews. A creator's video gives a new shopper a face and a first bite to judge by, before a ninth review exists.
Published
$50
Free shipping line
Free shipping on U.S. orders over $50 is already on the site. Two bags of Variety Pack cross it, and a creator can say so in one sentence.
Published
$27.99
Variety Pack price
The Variety Pack starts at $27.99 and holds all three flavors. It is the natural product for a taste-test video.
Published

Part 4 of 15

Principles

One number to protect
Cost per 1,000 views, target $1 (Proposed). The simulator starts at $5.74, so the first six weeks are about closing that gap, not about reach.
One variable per test
Same bag, same setting, one change: the opening line or the flavor. Seven videos per creator per week give enough tests to see what moves views.
Losers killed early
Weak hooks are cut after the first week of data. Winners go into the hook library for the next creator to use on Jack & Tom, Jack & Barb or Jack & Teri.
One channel for the work
Briefs, claims questions and Monday reports live in one shared workspace with creators and your lead, so approvals take hours, not email chains.

Part 4 of 15, continued

One channel for everything

#briefs

Briefs, drafts, reviews and the weekly numbers

Illustrative

Brief botAppMon 8:30 AM
This week's brief: show Jack & Barb, the sweet barbecue flavor, in the first three seconds. Seven videos, one variable per test. The claims sheet is pinned above.
MayaTue 11:10 AM
A follower asks if the jerky is safe for her nut allergy. Can I tell her it's allergen-free?
Say only top 9 allergen-free, as the site writes it. For her own allergy, tell her to read the ingredient list on the product page.
Report botAppMon 9:00 AM
Weekly report posted: videos per creator, views, cost per 1,000 views against the $1 target. Best hook: the poblano kick opener on Jack & Tom. Cut: the plain unboxing.
JordanWed 2:15 PM
Draft back to you, Priya. The teriyaki take says it is healthier than meat jerky. Cut that line. Keep the ginger description and the first bite.
PriyaThu 6:40 PM
The Jack & Tom bite video passed 100,000 views overnight. I'm posting two follow-ups with the same hook on a different flavor.
Pay botAppFri 9:15 AM
Check done on the 100,000-view video: claims sheet ticked, category rule ticked, organic views only. The $50 flat bonus is cleared.

The messages illustrate the working channel, with invented people: briefs go out on Monday, claims questions get an answer the same day, and nothing posts without the check.

Part 5 of 15

Formats

Brief 01
Poblano kick
“Tomato and poblano in a jerky? Hear the first bite.”
Close on the Jack & Tom bag, tear it open, bite near the mic. One take, natural light, no music.
Brief 02
Sweet barbecue
“Sweet barbecue jerky, made from jackfruit. Watch it pull apart.”
Hold the Jack & Barb bag by a cookout plate, then pull a piece apart to show the texture. Vertical frame.
Brief 03
Protein check
“Up to 15 grams of protein per bag. Let me read it.”
Read the bag aloud, panning front to back. Say only the numbers on the claims sheet, nothing rounded up.
Brief 04
Jackfruit 101
“Jerky from a fruit? Here is how jackfruit gets there.”
Show a young jackfruit if you can find one, then cut to the bag. Name the main ingredients: jackfruit and pea protein.
Brief 05
Ingredient read
“Jackfruit and pea protein. Read the list with me.”
Lay out one bag and read its ingredient list slowly on camera. Finish by naming your favorite flavor.

Every product line in a video comes off the claims sheet word for word, for example “Protein-packed vegan jerky made from jackfruit, crafted to be inclusive of different lifestyles and diets without compromise.”, “Jack & Friends® jerky is a good source of protein, meaning each serving contains at least 10% of your daily recommended intake of protein.”, “FREE shipping on all U.S. orders over $50!”. Product names are said as printed.

Part 6 of 15

Recruiting

Four sources in

Plant-based food creators
Creators who already cook or snack plant-based. Jackfruit is a word their audience knows, and a jerky version is a new angle for them.
Snack review accounts
Creators who rate snacks on camera. The Variety Pack, three flavors in 2.2 oz bags, hands them a ranking video.
Allergen-aware home cooks
Creators who talk about dietary restrictions. They ask the hard questions on camera, which the claims sheet answers.
Affiliate or ambassador page
No affiliate or ambassador page was found on the site, so there is no existing list to inherit. The roster starts from zero.

Five filters, fewer each step

1Audience fit
Followers who ask about food, snacks or diets, not only general lifestyle content.
2Product on camera
Past posts show eating or cooking on screen, with clear audio of the bite.
3Reads a claims sheet
Will quote the three sheet lines and nothing extra. A test brief decides this.
4Original hooks
Writes their own opening line instead of repeating a script.
5Clean food record
Past food posts show disclosure and no health-outcome promises.

Part 7 of 15

Who we pick

Plant-based cook
Already posts jackfruit recipes and can show the jerky as the snack version of the same fruit.
Likely product: Jack＆Barb
Gym bag snacker
Posts what is in the bag after training and cares about protein per serving.
Likely product: Jack ＆Tom
Allergen-aware shopper
Talks about dietary restrictions and reads every ingredient list on camera.
Likely product: Variety Pack
Desk snack reviewer
Rates office snacks on a simple scale and can cover three flavors in one video.
Likely product: Variety Pack
Teriyaki fan
Cooks at home with ginger, lime and teriyaki and has opinions on marinades.
Likely product: Jack＆Teri
Barbecue lover
Posts grill and cookout content where a sweet barbecue flavor fits the plate.
Likely product: Jack＆Barb

Left off, every time

Always out: creators who promise health outcomes, who attack meat jerky or protein bars, or who give medical or allergy advice. Food rule: protein, fiber, sugar and allergens are said only in the brand's own wording, never stretched to every flavor.

Part 8 of 15

First twenty

Vegan home cooks who post weeknight dinners
Jackfruit recipe creators
Plant-based gym creators
Runners who review trail snacks
Hikers who show their trail food packs
Office snack reviewers
Lunchbox and meal-prep creators
Allergen-aware home cooks
Dietary-restriction explainers
Vegan college students
Road-trip snack storytellers
Barbecue and grill creators who cook plant-based
Teriyaki and ginger recipe creators
Pantry haul and grocery review creators
Taste-test creators who rank flavors
Food-science explainers who keep it simple
Ingredient-label readers
Fitness moms who show their snack drawers
Flexitarian lifestyle creators
Vegan travel creators who pack snacks

Part 9 of 15

Claims sheet

Approved, word for word

Quoted exactly as the brand publishes it.

“Protein-packed vegan jerky made from jackfruit, crafted to be inclusive of different lifestyles and diets without compromise.”
Opening line of any video
“Jack & Friends® jerky is a good source of protein, meaning each serving contains at least 10% of your daily recommended intake of protein.”
Protein check videos
“vegan, top 9 allergen-free, and packed with up to 15 grams of protein and 9 grams of fiber per bag with no added sugar”
Bag-reading videos, said exactly as written
“FREE shipping on all U.S. orders over $50!”
Caption and closing line
“Want to try all three of our delicious vegan jerky flavors?”
Variety Pack taste-test hook
“Blends sweet and savory notes traditional of teriyaki with a touch of ginger to add a bright and warm finish as an interesting twist to a classic.”
Jack＆Teri flavor description

Never said

Each one with the reason it stays out.

Allergen-free for everyone
The brand says top 9 allergen-free. Nothing covers other allergies or personal advice.
Sugar-free
The site says no added sugar, and two flavors list date syrup.
15 grams of protein in every flavor
The site says up to 15 grams per bag. Only Jack & Tom lists 15g per bag.
Healthier than meat jerky
A comparison the brand does not make and a creator cannot back.
Helps you lose weight
A health outcome. The brand makes no such claim.
Better than a protein bar
A comparison. Creators describe the jerky, they do not rank it against other products.

To confirm with the brand

Held until someone on the brand side signs off.

Gluten-free
A product photo caption says gluten-free, but the site copy I read does not. Ask the brand before anyone says it.
Free shipping on all orders over $50
One line says all orders, another says U.S. orders. Creators say U.S. until confirmed.

Part 10 of 15

Pay

Starter
$300–600
a month, by band
For new creators with a small audience: lower base, a clear cap, room to move up after the first month.
Bonus at the cap: $300
Standard
$500–1,000
a month, by band
For creators with steady food or snack content who deliver seven videos a week without chasing.
Bonus at the cap: $500
Premium
$800–1,500
a month, by band
For proven hook writers whose Jack & Friends videos beat the $1 cost per 1,000 views target.
Bonus at the cap: $700

Under 100,000 views
$0
The base pay covers the work.
100,000 views
+$50 flat
Whatever the band.
1,000,000 views
Top-up to your cap
Bonus = band cap − base pay.

One bonus per creator per month: $50 flat the first time a video passes 100,000 views.
The bonus is per video, never on an average, so one breakout is paid once.
Organic views only. Paid boosts of the same video do not count toward the bonus.
No bonus on a video that broke the claims sheet or the category rule, however far it travels.

Starter: $600 cap − $300 fee = $300 bonus; Standard: $1,000 cap − $500 fee = $500 bonus; Premium: $1,500 cap − $800 fee = $700 bonus.

The bonus pays for reach after the work is done, never instead of it. One bonus per creator per calendar month keeps it an incentive and keeps the program cost predictable.

Part 11 of 15

Simulator

The starting inputs give $5.74 per 1,000 views against the $1 target. To close the gap, 4.2% of videos must go viral or the median video must reach 21,711 views. Those inputs are Assumptions.

Program facts

Jack and Friends Jerky creator engine, per month

Monthly cost: $10,050
Base pay: $10,000
Est. bonuses: $50
Videos / month: 303
Est. views / month: 1.8M
Cost per 1,000 views: $5.74

Above the $1 target at these inputs.

To hit $1, the roster needs about 10.1M views a month. That means about 4.2% of videos going viral, or a median near 22K views per video. That is why the day-90 gate exists: keep the accounts that clear it, replace the rest.

Proposed, not measured. Views = videos × median, breakouts at 10× the median, viral at 750K. Bonus: +$50 for a viral video, one per creator per month.

Part 11 of 15, continued

What moves the result

Cost per 1,000 views by median views per video
If the median is	Views / month	Monthly cost	Cost / 1K	Hits target
750	1.4M	$10,050	$6.96	No
1,500	1.8M	$10,050	$5.74	No
3,000	2.4M	$10,050	$4.24	No

Cost per 1,000 views by share of viral videos
If the viral share is	Views / month	Monthly cost	Cost / 1K	Hits target
0.3%	1.2M	$10,000	$8.44	No
0.5%	1.8M	$10,050	$5.74	No
1%	2.9M	$10,150	$3.52	No

The math. Videos a month = 10 creators × 7 a week × 52 ÷ 12 = 303. Views per video = (1 − 4% − 0.5%) × 1,500 + 4% × 10 × 1,500 + 0.5% × 750,000 = 5,782.5; 303 videos × 5,782.5 = 1.8M views a month. Cost = 10 × $1,000 = $10,000 base + 1 bonus × $50 = $10,050. Cost per 1,000 views = $10,050 ÷ 1.8M × 1,000 = $5.74 against a $1.00 target. To hit the target, either 4.2% of videos go viral or the median video reaches 21,711 views, other inputs held.

Move the sliders and the label recalculates. The result is only as good as the guesses behind it, so the median views, the share of breakouts and the share of viral videos are marked as Assumptions until the first month of posts replaces them.

Part 12 of 15

Phases

Creators live by week (proposed): 0, 2, 4, 6, 8, 10

0Wk 1
2Wk 2
4Wk 3
6Wk 4
8Wk 5
10Wk 6

Creator ramp by week
Item	Wk 1	Wk 2	Wk 3	Wk 4	Wk 5	Wk 6
Creators live	0	2	4	6	8	10
Videos a week	0	14	28	42	56	70
Base pay a month	$0	$2,000	$4,000	$6,000	$8,000	$10,000

Warm-up
Two creators a week
The roster goes from 0 to 10 creators live: two a week for six weeks. The claims sheet and hook library go first, so the first two creators set the pattern.
Month one
Test the opening line
Starter and Standard bands, seven videos a week each. Test the opening line first, flavor second. Cut the weakest hooks after the first week.
Month two
Promote the winners
Creators who beat the target move to the Premium band. Repeat the best hook on Jack & Tom, Jack & Barb and Jack & Teri. Send the first 100,000-view video into the paid steps.
Month three
Full roster
Ten creators, 303 videos a month. Check cost per 1,000 views against $1. Replace the bottom creators, keep the formats that win.
Day ninety
Review
Where does cost per 1,000 views sit against $1, and which formats and creators earned a renewal? You decide whether to extend, resize or stop.
Monthly ceiling
$15,000 at the top cap
All ten creators at the top cap, bonuses excluded: $15,000. Proposed. It is a limit, not a plan; most creators will sit below it.

$15,000 Monthly ceiling, all 10 creators at the top cap, bonuses excluded Proposed

The roster grows by two creators a week, so hook performance can be read week over week instead of by anecdote.

Part 13 of 15

Monday report

Every Monday you get one table: each creator, videos posted, views, cost per 1,000 views against $1, and the hook that won. Losers are named, with what we cut.

Creator engine, last 4 weeks

Target $1 per 1,000 organic views Illustrative

Creators reporting: 5
Posts last week: 32
Avg cost per 1,000 views: $8.94
Bonuses owed: $0
Keep / Watch / Replace: 1 / 1 / 3

Per-creator results, last four weeks, sorted by cost per 1,000 views
Creator	Band	Format	Posts	Median	Best	Cost / 1K	Bonus	Flags	Call
Creator A	Starter	Poblano kick: Jack & Tom bite	7	2.1K	25K	$3.37	$0	None	Keep
Creator B	Standard	Sweet barbecue: Jack & Barb pull-apart	7	1.4K	8.4K	$9.83	$0	Claim check	Replace
Creator C	Premium	Protein check: reading the bag	6	1.8K	54K	$7.94	$0	None	Watch
Creator D	Starter	Jackfruit 101: from fruit to jerky	5	900	3.6K	$12.99	$0	Over cap?	Replace
Creator E	Standard	Ingredient read: jackfruit and pea protein	7	1.2K	11K	$10.59	$0	Release missing	Replace
All creators	not applicable	not applicable	32	1.5K	54K	$8.94	$0	not applicable	not applicable

Illustrative rows with invented creators, coherent with the pay bands above. Keep means the cost per 1,000 views is at or under the program average, Watch is up to half again over it, and Replace is anything higher.

Part 14 of 15

Organic to paid

From organic to paid

Post organic first
Every video starts on the creator's own account. No paid spend until a hook has proven itself.
Pick the winners
A video with strong views and a clean claims check goes on a short list for the Jack & Friends team.
Get usage rights
Before any paid use, the creator agrees in writing, and pay for paid use is settled first.
Send to paid
The video runs as a test in your ad account: one variable per test, losers killed early.

From the video to the checkout

Variety Pack page: three flavors in 2.2 oz bags, from $27.99, with a discount on the 12 pack.
Single-flavor pages for Jack ＆Tom, Jack＆Barb or Jack＆Teri when the video shows one flavor.
Say free shipping on U.S. orders over $50 in the caption and the first comment.
End on the cart: the site asks shoppers to add a favorite friend, so close on the creator's pick.
No retailer links: no store list was found on the site, so every video points to the online store.

Part 15 of 15

Food rules

Food rules for vegan jackfruit jerky

This is food, so wording matters more than reach. Creators say what Jack & Friends says about protein, fiber, sugar and allergens, and nothing past it.

Protein and fiber
Quote the site's numbers: up to 15 grams of protein and 9 grams of fiber per bag. Say up to, never every flavor.
Sugar
Say no added sugar, the site's wording. Never sugar-free: two of the three flavors list date syrup.
Allergens
Say top 9 allergen-free as the brand writes it. No allergy advice and no promise for any one person.
Health outcomes
No weight, energy, gut or disease claims. If a viewer asks a health question, point to the ingredient list and stop there.
Comparisons
No attacks on meat jerky or protein bars. Say what this jerky is: jackfruit and pea protein, in three flavors.
Disclosure and pay
Mark every paid post as an ad with the platform's tool. The $50 bonus and the pay bands are never mentioned on camera.

The brand’s legal team sets the final rules. This is the operating floor I’d start from, not legal advice.

Want to see the first briefs?

Grab a time here

Reviews on the page

Free shipping line

Variety Pack price

One number to protect

One variable per test

Losers killed early

One channel for the work

Poblano kick

Sweet barbecue

Protein check

Jackfruit 101

Ingredient read

Four sources in

Five filters, fewer each step

Plant-based cook

Gym bag snacker

Allergen-aware shopper

Desk snack reviewer

Teriyaki fan

Barbecue lover

Left off, every time

Approved, word for word

Never said

To confirm with the brand

Starter

Standard

Premium

Two creators a week

Test the opening line

Promote the winners

Full roster

Review

$15,000 at the top cap

From organic to paid

From the video to the checkout

Food rules for vegan jackfruit jerky

Protein and fiber

Sugar

Allergens

Health outcomes

Comparisons

Disclosure and pay

Want to see the first briefs?